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Strategic Marketing for Visionary Growth

HEY. I'm Shiv

Brand Strategist and Social Media manager with 6+ years of experience.

Creative problem-solver operating at the intersection of strategy, culture and innovation.

Cultural Strategist | Storyteller | Visionary Thinker

Crafting culturally rich strategies and insights that drive global narratives, with a passion for blending observation, creativity, and connection.

Digital at work, analog at home.

I’m a cultural strategist, polyglot, and philosophy enthusiast.

Born and raised under the sunny skies of Dubai since 1996, I’ve spent over 6 years thriving in the dynamic agency environment of one of Adweek’s Top 100 Global Agencies – Create Group. This journey sharpened my cultural intelligence and honed my strategic skills. Following this, I took on the role of Lead Strategist for Dubai’s Department of Culture & Tourism while embarking on a year-long solo journey spanning NYC’s bustling streets to Udaipur’s cobblestone alleys. Along the way, I mastered the art of observing, collecting, and sharing – vital components of cultural strategy.

My contributions to Vision 2030 – Saudi Arabia’s transformative cultural and economic blueprint – and my work positioning Dubai as a global tourism and cultural hub have been recognized by Campaign, earning me the title of Digital Face of the Year in 2021 and a spot in their 30 Under 30 Faces to Watch.

What I love doing:

Brand Audits, Research Reports & Cultural Deep Dives
Cultural Analysis
Consumer Insights
Landscape Analysis
Communication & Content Strategy
Influencer Management
Shoot & Production Management
Live Coverage & Photography

Also, I’m passionate about strength training – deadlifts, squats, and bench presses are part of my routine!

TAILORED SOLUTIONS

Web Design

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SEO

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Social Media

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PPC

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Client testimonials

“Worth every minute working together.”

This is the space to share a review from one of the business's clients or customers.

Jean G.

Senior Art Director 

at MAL

“Reliable team of experts.”

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Kimberly A.

Senior Art Director 

at REI

“My brand went viral thanks to TF!”

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Nina D.

Senior Art Director 

at ALGO

What people in the industry have to say:

Shivani has been a highly valued member of our social media team at Create Group and it was apparent early on in her career at our agency that Shivani is a rising star within the industry. This was initially demonstrated through an infectious thirst to understand cultural and client insights, and work with

the senior team to develop these into marcomms strategies and campaigns to deliver measurable return on investment through social engagement and sentiment metrics.Shivani’s skills developed further from a role supporting senior teams, to managing complex briefs with trusted government partners such as; content creation for the Department of Culture and Tourism, leading client comms with the Royal Commission for AlUla, and running briefs for Saudi Arabia’s Public Investment Fund. Click here to read the full letter of recommendation.

Matthew Richardson, Partner, Stagwell

What people in the industry have to say:

From an attitude perspective, Shivani has never been found wanting; she throws herself into

every challenge, often considered at first and leaning into the experience and knowledge of

those around her, before spotting where she can make a real impact and doing exactly that.

Workloads have never been too daunting – in fact, she slipped seamlessly into our agency’s

most intense project just last year and ended it with named praise from the client to our CEO, a

rare accolade – which is fundamentally down to her organization and planning, and authority

over details (internally, too, the same is said of her work across our Creative function where

often chaotic situations need sensitive management). Click here to read the full letter of recommendation.

Matt Fortune, Head of Content & Strategy, Royal Commission of AlUla

What people in the industry have to say:

I've had the pleasure of working with Shivani for several years during my time at Create and she has consistently impressed me with her drive, intellect, and creativity. She was known in our team as the person who gets things done, and with flair too! On top of that, she was always very proactive when it came to her self-improvement, which showed in her research, ideas and content strategies, and her continuous improvement of processes and client relationships. Her dedication and hunger for knowledge and improvement have fueled her deep understanding of social media and marketing, making her strategic approach quite exceptional. Plus, she always does it with a smile and a positive attitude, which makes working with her an absolute joy! Click here to read the full recommendation

Mohamed El Daly, Business and Social Media Consultant, Anomaly

What people in the industry have to say:

I've had the pleasure of working alongside Shivani at Create Group for just over 4 years now, and she has been the picture of tenacity, organization, and creativity. Shivani is always the person in the room with the best notes, and as a result, she is just as efficient at managing up as she is managing down. Her creativity and attitude are as infectious as they are inspiring, and she brings a certain lightness and joy to her work that anyone would be lucky to experience.

Tala Mukaddam, Business Lead - Brand & Podcasts, Create Group

What people in the industry have to say:

I highly recommend Shivani for her exceptional hard work, creativity and organizational skills. I had the pleasure of witnessing her talents firsthand when We worked together as a team managing multiple social accounts, where Shivani was consistently impressed with her fresh and captivating ideas. Her creativity and a deep understanding of the social media and advertising landscape led to highly effective campaigns.

Vivian Hermina, Senior Social Media Manager, Create Group

What people in the industry have to say:

I’ve had the opportunity to work with Shivani at Create Group to help manage one of our key clients. Shivani was and always will be conscientious and a hard worker. She is highly adaptable, a quick learner and great communicator. What I appreciate the most about Shivani is her positive attitude and her desire to produce quality work that served her well. She is truly a go-to social manager and content expert who deeply understands how social media works. Shivani would definitely be an asset to any team and I would bring her back to my team in a heartbeat!

Dana Al-Azem, Integrated Comms Director, Create Group