Public Investment Fund

Client

Public Investment Fund (PIF) - Saudi Arabia

Industry

Finance & Governance

Services

Social Media Management

Analytics and Insights
C-Suite Interviews
Content Production
Social Listening

Contextualising PIF’s projects and initiatives through the lens of Saudi Vision 2030.

As the retained digital agency for four years, we have enhanced global awareness of PIF and amplified their efforts to increase understanding during a transformative period for the Kingdom of Saudi Arabia.

PIF is the economic engine of Saudi Vision 2030 and wants to position itself online, to the world, as the Kingdom’s transformational partner. Our role, as its previous digital and content partner from 2020 to 2024, was to strike the balance between showing PIF's massive impact while still keeping its content grounded.
PIF’s investments operate on a global level with a focus on Saudi Arabia’s local economy. To convey that balance, we tapped into their industry-wide expertise to create content that elevates PIF as a global thought-leader whilst communicating vital developments that impact communities in the Kingdom.

Social Strategy

We partnered with PIF for over four years, focusing on the development and execution of strategic social plans aimed at enhancing transparency and humanising the Fund. This partnership was grounded in our commitment to meticulously report back with data, ensuring our communications resonate both with the community and stakeholders.

We reinforced the narrative around PIF's contributions, catering to audiences both domestically and internationally. By creating compelling content, we positioned our work as the go-to source of information, bridging the gap between PIF's initiatives and public perception and ultimately creating a deeper connection with audiences.

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