Meraas
Client
Meraas
Industry
Real Estate
Services
Social Media Management Analytics and Insights Content Production Activities and Events Coverage Social Listening
Redefining Urban Living in Dubai.
Our team's collaboration with Meraas set out to transform Dubai's urban and real estate landscape by building a strong vision and brand dedicated to excellence, luxury, elegance and artistry, within Dubai's competitive and highly dynamic real estate industry, through crafting stories and building rich human-centric narratives.
The Approach
Assembling a robust, agile and adaptive project team that understands the business objectives in building the Meraas brand and social presence. Leveraging data and insights to collaborate and create content and strategies that address the market's needs, focusing on the brand identity and portfolio.
The Work
Our strategy combined the understanding of the business objectives and analyzed the data and insights gathered from the performance of the content across all platforms. The strategy was dynamic in nature, allowing for continuous changes during execution, with the goal of improving the overall performance across all metrics and platforms organically.
The Results
+37%
Impressions across all social media platforms.
+146%
Engagements across all social media platforms
.
+164%
Videos across all social media platforms.
