Experience Abu Dhabi
Client
Department of Culture and Tourism Abu Dhabi
Industry
Tourism
Services
Social Media Strategy Digital Experience
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.
Over seven years, our collaboration with the Department of Culture and Tourism - Abu Dhabi has transformed Experience Abu Dhabi into a world-class travel platform. Our digital experience team enhanced both the web and app interface to make the exploration of Abu Dhabi more captivating than ever.
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In 2021, we started work on the Department of Culture and Tourism - Abu Dhabi’s digital crown jewel—Experience Abu Dhabi. Within a year, our mandate grew from manage-and-enhance to innovate-and-inspire. Today we're taking it a step further, rewriting the rules on destination marketing with groundbreaking design.
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We focussed on strategy and development using audience and business insights to improve performance at every step, designing a richer, more intuitive user journey.
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Our strategy leveraged immersive content and design to showcase Abu Dhabi's attractions, culture and heritage, igniting user curiosity and raising awareness of the destination. The app, designed as a vital travel companion, personalises the visitor's experience with real-time recommendations, transforming every trip into a tailored, enriching journey.
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Our work has transformed Experience Abu Dhabi's digital presence, dramatically elevating user engagement and becoming a benchmark in website performance and visibility at the Department of Culture and Tourism - Abu Dhabi.
+40%
Time spent on site
+134%
Outbound click to partners
+50%
Organic search rankings
Experience Strategy
Experience Strategy
Our strategy leveraged immersive content and design to showcase Abu Dhabi's attractions, culture and heritage, igniting user curiosity and raising awareness of the destination. The app, designed as a vital travel companion, personalises the visitor's experience with real-time recommendations, transforming every trip into a tailored, enriching journey.
