Visit Dubai
Client
Department of Economy & Tourism
Industry
Tourism
Services
Social Media Management Social Media Strategy Content Production Documentary Film Production Market Trend Reports
Positioning Dubai as a must-visit travel destination through strategic content creation.
Our longstanding partnership with the Department of Economy and Tourism has seen us guide global travellers from wanderlust to Dubai's doorstep, through engaging storytelling, social strategy and targeted insights.
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With Visit Dubai, our strength lies in our content strategy. Our content is rooted in market trends and audience insights, designed to appeal to the wants, needs and curiosities of millions around the world and show Dubai as the unique tourism destination it truly is.
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Our brief was simple. Create content that shows the world what Dubai has to offer. To answer that, we developed an integrated content strategy catering to different target markets and produced always-on monthly content across Facebook, Instagram, Twitter and TikTok. We also produced long-form series based on SEO for YouTube such as Sounds of the City, Tastemakers, Stopover content, the YouTube Market Series and more.
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Since 2020 we have worked with Visit Dubai in raising awareness of Dubai's offering among global audiences, contributing to the city winning Tripadvisor Travellers' Choice Awards 3 years in a row - something no other city has achieved.
#1
The most popular destination in the world for three years straight.
500K
New YouTube subscriptions to the Visit Dubai channel.
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+50%
Rise in positive sentiment for Dubai as a destination.
Social Strategy
Social Strategy
Dubai is on a mission to boost its tourism sector to AED 450 billion and welcome 40 million hotel guests annually as part of the UAE Tourism Strategy. We're playing our role in this objective through creating and distributing through-the-funnel content to audiences worldwide. As the retained social agency for Visit Dubai, we're using the content we craft in targeted social media campaigns that showcase Dubai to global audiences.
