Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Public Investment Fund
Project Type
Social Media Strategy, Visual Language, Content Development, Channel Management at a Domestic and International Level
Date
2021
Role
Senior Social Media Executive - Client Communications and Content Strategy
Location
Saudi Arabia
We were tasked with managing the Public Investment Fund’s (owner of the Newcastle United football team) social media pages, through the height of the pandemic, to communicate key messaging to a wide audience both in Saudi Arabia and across the world. The challenge was to throw the current approach out the window and create a social strategy that was dependent on day to day changes both locally and globally. We also launched their brand new Instagram page and visual language.
Overall, our work resulted in repositioning Saudi Arabia's Vision2030 in the eyes of the world.
Important links:
https://www.forbes.com/sites/giacomogalardini/2021/03/08/saudi-arabia-public-investment-fund-joins-the-race-for-a-stake-in-fc-inter/?sh=32c23ea82df7