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Aldo Valentine's Day
Project Type
Influencer Campaign, Video and Photo shoot
Date
February 2019
Location
Dubai Miracle Garden
Role
Lead Project Manager on the agency side
Led the launch of Aldo Valentine's Day collection in the Middle East with a joint effort with Apparel Group and DViO Digital. We devised their launch strategy, created social media content, and grew their engagement by 88%.
The campaign was called "All you need is love" and we collaborated with 5 influencers in Dubai to shoot content including photos and a launch video in Dubai's Miracle Garden.
Photos shot as below with influencers:
@lifewithbalqis @pouryaahj @nouusa.nour @zahrasegulle @Aminah.fraihat
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