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The Big Birkenstock Campaign
Project Type
Social Media Contest and Digital Product Launch
Date
January 2019
Location
Dubai
Role
Client Partner & Strategist
Featured as the Client Partner on the #TheBigBirkenstockCampaign campaign that was highlighted on the Jan 2019 issue of the Campaign Middle East magazine.
To launch German footwear brand Birkenstock’s EVA collection, we took advantage of Instagram's grid capabilities and hosted an Instagram competition, where users were encouraged to unjumble a puzzle and post it on their IG feed to win a prize. The campaign had a total of 1 million organic impressions on Instagram and 1,024 entries.
I worked hand in hand with the accounts team to launch the competition right from brainstorming to executing the whole competition.
Later in Dec 2019, the campaign won the top 10 digital/social campaigns of the year in the Middle East.
https://campaignme.com/campaign-2019-top-10-digital-social-campaigns/
