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Department of Culture and Tourism
Project type
Communication and Content Strategy
Date
2019 - 2020
Location
Abu Dhabi
Role
Content Development, Briefing and Client Communications
I worked on two key projects for the Department of Culture and Tourism Abu Dhabi
1. Culture Summit Abu Dhabi - An extraordinary forum of knowledge exchange, debate, and policy development organized by the Department of Culture and Tourism, Abu Dhabi, in collaboration with global partner organisations, including UNESCO, Solomon R. Guggenheim Museum and Foundation, Economist Impact, Google, the Design Museum, among other art, technology, and media organisations from around the world.
We worked on the communications plan that positioned Culture Summit on a matrix between lively and insightful and defined a way forward through -
1. Benchmarking analysis and review of global best practices
2. Peer positioning analysis
3. Review of the existing account
2. Cultural Foundation - the UAE's first cultural center dedicated to the creation and appreciation of Emirati arts and literature.
I worked on the content strategy that focussed on art exhibitions, performing arts, programmes and a children's library. In addition, I regularly executed end-to-end production of shoots starting from moodboards to on-ground coverage and final output videos.
